Jenny McCarthy hosts the NBC show “Love in the Wild.” Duluth Pack backpacks are featured on the show. (Kristina Bumphrey / Starpix, Associated Press)
The NBC reality dating show “Love in the Wild” pairs sexy singles for adventures in the Dominican Republic. The couples are sent on wild adventures — cliff jumping, hiking, scorpion attacks — to test their adventure compatibility. Relationships shift, new couples are formed, heartbroken contestants are sent home.
Through it all there is one consistent: the Wanderer, a waterproof, multi-pocketed backpack made by Duluth Pack.
The lovelorn stars of the show started carrying the locally made packs last season and have continued during the second season under dating-game-show veteran Jenny McCarthy’s reign.
Duluth Pack is taking advantage of the product placement and bills the bag as the “Backpack from ‘Love in the Wild’ NBC TV show” on its website.
“The fact that network TV is really reaching out to handcrafted companies, that says a lot,” said Molly Solberg, Duluth Pack’s director of sales and marketing. “They liked the look of the rugged pack; it fits in with the show.
“They chose a pack that looks traditional; it’s hand-crafted, it’s not flashy. It’s going to last.”
But will the matches made on the show be as durable?
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