A Minnesota small business took another step toward appearing on an advertisement during the Super Bowl.
Locally Laid has advanced out of 15,000 semifinalists to win the prime-
time ad slot in Intuit’s Small Business Big Game contest.
Locally Laid is the state’s sole commercial-scale, pasture-raised egg business.
“Clearly (the people) see LoLa as the perfect spokes-bird for a different kind of food system,” said Lucie Amundsen, co-owner and “marketing chick” for Locally Laid.
LoLa, the company’s mascot, is a mash-up of Locally Laid, and the name given to each of the 2,500 chickens on the pasture at the company’s Wrenshall farm.