Déjà vu looking at magazine cover

The December 2012 cover of Psychology Today

Where have we seen this before?

While stumbling upon the cover of the December 2012 issue of Psychology Today (pictured), which shows a white woman’s face covered in writing, we couldn’t help but think of the billboards from the Un-Fair Campaign that launched earlier in the year.

Did the magazine take a page out of the Duluth ad campaign’s book?

Eh? was unsuccessful in attempting to reach the magazine’s art director, but the answer probably is no. Psychology Today had a similar cover for its October 2009 issue, and many of its covers are a close-up of a person’s face, so there’s no telling how many covers have featured faces covered in words.

A billboard for the Unfair Campaign is posted along Second Street near First Avenue East in Duluth in this January 2012 file photo. (2012 file, Bob King / News Tribune)

Then did the Un-Fair Campaign find its inspiration from the magazine? No.

Patrice Bradley, a designer at Swim Creative, which created Un-Fair’s ad campaign, said she hadn’t seen the Psychology Today covers and had used a similar design for previous ads. She said she came up with the idea for the Un-Fair Campaign’s look while using blank white filament paper over a picture of a person’s face; nothing fancy.