Where have we seen this before?
While stumbling upon the cover of the December 2012 issue of Psychology Today (pictured), which shows a white woman’s face covered in writing, we couldn’t help but think of the billboards from the Un-Fair Campaign that launched earlier in the year.
Did the magazine take a page out of the Duluth ad campaign’s book?
Eh? was unsuccessful in attempting to reach the magazine’s art director, but the answer probably is no. Psychology Today had a similar cover for its October 2009 issue, and many of its covers are a close-up of a person’s face, so there’s no telling how many covers have featured faces covered in words.
Then did the Un-Fair Campaign find its inspiration from the magazine? No.
Patrice Bradley, a designer at Swim Creative, which created Un-Fair’s ad campaign, said she hadn’t seen the Psychology Today covers and had used a similar design for previous ads. She said she came up with the idea for the Un-Fair Campaign’s look while using blank white filament paper over a picture of a person’s face; nothing fancy.