5 million for U-Pass

The Duluth Transit U-Pass program will surpass the 5 million-rider milestone Wednesday at the University of Minnesota Duluth.

The lucky 5 millionth rider will be identified before 10:30 a.m. at UMD’s Kirby Transit Hub, congratulated by UMD and DTA officials at a news conference and receive gifts from UMD Stores and UMD Food Services.

The U-Pass program was introduced in 2000 as a partnership between UMD and the DTA to encourage the use of public transportation by providing unlimited rides for students, faculty and staff members. The program’s goal is to reduce on-campus traffic, minimize student parking in nearby neighborhoods and address the reduction of on-campus parking.